Free PDF Consumer Behavior, by Roger D. Blackwell, Paul W. Miniard, James F. Engel
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Consumer Behavior, by Roger D. Blackwell, Paul W. Miniard, James F. Engel
Free PDF Consumer Behavior, by Roger D. Blackwell, Paul W. Miniard, James F. Engel
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CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.
- Sales Rank: #766024 in Books
- Brand: Brand: South-Western College Pub
- Published on: 2005-11-29
- Original language: English
- Number of items: 1
- Dimensions: 1.24" h x 8.76" w x 11.14" l, 4.15 pounds
- Binding: Hardcover
- 832 pages
- Used Book in Good Condition
Most helpful customer reviews
2 of 2 people found the following review helpful.
Best practical overview and very useful links to further academia reading
By Raphael
After reading loads of different books and articles on consumer behaviour I rate this book as the most practical and easy to read book. Furthermore, the book frequently cites articles from well-known and highly rated journals which makes it a valuable tool.
2 of 3 people found the following review helpful.
Consumer decision process simplified.
By Robin E. Marquardt
Very informative book, full of useful information. Many diagrams give a graphical view of the author's meaning. The book came quick and in good condition. Some of the explanations quickly made sense in real life aspects.
0 of 0 people found the following review helpful.
A must have on any serious marketer's desk!
By James Bohrer
This book should definitely be within hands reach of any entrepreneur. My clients, partners and I use lessons learned from this book daily.
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