Iyesgarth: Mei 2011

Minggu, 29 Mei 2011

[T399.Ebook] Download PDF How to get back on eBay after a suspension., by K Winstanley

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Just to be clear... "EBay suspended account, what now?" will show you step by step, how to get a new eBay account set up after a suspension.

My exclusive method will show you how to cheat eBay algorithms and security checks into letting you open a new account.

Sales Rank: #1203575 in eBooks
Published on: 2015-09-14
Released on: 2015-09-14
Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Best Book Ever!!
By Umar Farooq
I was earning handsomely by selling on EBay as I had a lot of experience working on ebay. But suddenly my account got suspended due to unknown reasons my income stopped immediately. Now I needed to make a new account and build up my profile again which could have taken a long time.
Instead of doing that I bought this book to go for alternative method but using the same skills. After reading the book I am so happy that I can now start my earning soon by the methods told by the author in this ebook, The author clearly defines each and every strategy to earn handsomely and quickly. They way of explaining by the author was very good. Glad I bought this book.

Highly Recommended for Ebay sellers even if there accounts are active. Best alternatives.

1 of 1 people found the following review helpful.
Saved me!!
By Qurban Ali
I was thinking of starting selling on Ebay but then I heard that they suspend the accounts. So I changed my decision and decided to not go with them. I found this book bought it to check for alternatives but I was amazed that I go with the decision of not going for ebay.
The author told the best alternatives to go for with no risks at all (like suspension of accounts on EBay). I just started selling on the alternatives told by author and if you ask me they are amazing. The bonus I got with this book is getting traffic to your products with very easy ways. I will start that very soon after completely setting up my account on the website told by author.

Highly Recommended

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[I695.Ebook] Download Ebook U.S. Foreign Policy, by Michael Cox, Doug Stokes

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Bringing together contributions from a number of the world's leading experts, U.S. Foreign Policy, Second Edition, provides the most comprehensive introduction to the topic available. The second edition includes includes two new chapters--an assessment of Barack Obama's use of smart power and a debate about whether the U.S. is in a state of decline or not. All chapters have been updated in order to address important developments like the effects of the global financial crisis, the on-going conflict in Afghanistan, and political uprisings in the Middle East. This edition also include maps of the key regions discussed in the text.

U.S. Foreign Policy, Second Edition, integrates exceptional pedagogical features throughout, including readers' guides, key points, questions, guides to further reading, text boxes, and a glossary. An accompanying companion website offers an interactive timeline, an interactive map, multiple-choice questions, monthly commentaries, a flashcard glossary, essay questions, and seminar questions and activities.

Sales Rank: #68353 in Books
Brand: Brand: Oxford University Press, USA
Published on: 2012-04-07
Released on: 2012-04-07
Original language: English
Number of items: 1
Dimensions: 7.40" h x 1.00" w x 9.60" l, 1.10 pounds
Binding: Paperback
512 pages

Features

Used Book in Good Condition

Most helpful customer reviews

8 of 8 people found the following review helpful.
Not Impressed
By RedWell
I assigned this book because it is less expensive than many of the dry tomes offered on this topic. It also offers an impressive array of well-known scholars on US foreign policy. Ideally, it offers a good overview of the history, themes, social science, debates and strategies from competing perspectives. Students will be forced to consider different views and how those are built into the analyses before them. Further, the book divides its topic in sensible ways and offers some material on every major subtopic in this field.

In reality, the material does not add up to a clear view of American foreign policy and the chapters remain overly abstract. There is no chapter appendix or some other resource to view the overall context and institutionalization of US foreign policy. Readers must come to the book with a solid understanding of the mechanics and basics of US foreign policy if they are to make sense of the commentaries. And indeed, the chapters read more like commentaries or, at their best, articles in "Foreign Affairs." Despite offering a solid list of scholars, the book seems to demand of them only that they give an overview of their already very large theories. In other words, the details of how these scholars reached their conclusions are lost. What appears, instead, are a series of stylized arguments. Remarkably, this is useful for neither the new student nor the old hand (or a graduate student): the material is too generalized and at too high a level of discussion to help rookies, but it is too familiar and simplified to be of use for a more advanced reader. The chapter by Joseph Nye is particularly egregious. It simply restates his theory of hard/soft/smart power and offers only a loose application to the Obama administration based not on systematic research but anecdotal highlights familiar to any intelligent consumer of national media.

Overall, the book reflects a larger problem in the academic discipline of International Relations: dominance by big theories that, when applied to specific cases, bulldoze details and oversimplify or abstract serious political problems. The authors marshaled an impressive set of authors, and any given chapter can be a useful overview of an important topic; however, in the end, the book leaves an impressionistic view of US foreign policy inappropriate for the both the new student and the old hand.

0 of 0 people found the following review helpful.
Enjoyed that process
By Nadia
A bit of a dry read, but if you need it for class, then you need it. Ended up not reading a bunch of it. Returning was simple though. Enjoyed that process.

0 of 0 people found the following review helpful.
Good book
By Fatima
This book is essential for university needs and it is a very useful book indeed. I reached the last chapters of the book and it is still interesting.

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Kamis, 26 Mei 2011

[B851.Ebook] Download The Mutt: How to Skateboard and Not Kill Yourself, by Rodney Mullen, Sean Mortimer

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The world–champion freestyle skateboarder and the man who brought the ollie – the trick that revolutionised the sport by taking it from the ground to the air – to street skating shares the history of skateboarding, as he tells the dramatic story of his life.

At the age of 13, Rodney took the freestyle skating world by storm. He won 35 world titles in less than five years. But through it all, his father looked down on his son's love for skating and pressured him to walk away from the sport and leave behind his fans and status as the most famous skateboarder of his era. After years of stress and conflict, Rodney gave in and promised his father he'd quit for good. But by the time he finally broke free from his suffocating and abusive home life, the popularity of freestyle had waned and given way to vert and street styles. So Rodney picked up his board and started from scratch. With the help of mentor Mike Ternansky, Rodney used his freestyle background to usher in a whole new era of street skating.

Today Rodney is more popular than ever. The videos in his series Rodney Versus Daewon are among the most popular skateboard videos ever produced. He won the 2002 Transworld Skateboarding readers' choice award for favourite street skater and is the most popular character on the top–selling Tony Hawk's Pro Skater video games.

Sales Rank: #8544598 in Books
Published on: 2004-08-01
Format: Bargain Price
Number of items: 1
Binding: Hardcover
288 pages

About the Author

Rodney Mullen is a former freestyle world champion with the best contest record in professional skating. He’s credited with laying the foundation for street skating and was voted the 2002 Skater of the Year. And he hates horses. He lives in Los Angeles, California, with his wife.

Sean Mortimer was the editor of Skate -- boarder magazine and coauthored Hawk: Occupation: Skateboarder with Tony Hawk. He lives in Oceanside, California, with his wife and son.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Inspiring Asperger's Philosophy
By Pablo Pokey
I was drawn to this book after seeing Rodney's interviews on Stacy Peralta's film, "Bones Brigade." His ability to speak in complete paragraphs with well crafted phrases explaining complicated concepts clearly caught my attention, and the passion the he conveyed brought me to tears. I was delighted to find he'd written an autobiography, and purchased a copy immediately. His story of perseverance against all opposition, fueled by his love for skate boarding, was bittersweet and inspiring. With the help of his ghostwriter the narrative was seamless. I knew very little about the development of professional skateboarding, and this book provided a window into a world I would not otherwise have experienced.

1 of 1 people found the following review helpful.
could not stop
By Jimmy D. Nguyen
I got this book, because of my interest in skateboarding. I am still to this day fascinated with all things Steve Rocco (big brother/jackass), early 90's skateboarding, Skateboard art, and skateboard history. I knew most of the skateboard industry stories but these were told through Mullen perspective. I had low expectations on this book, because that I already knew alot of the subject matter. Once I started reading I read up to chapter 5. I put it down but couldn't stop thinking about it. Mowed the lawn, went skateboarding for an hour, came back home picked the book up again. I can tell you it is an easy read, but i was so enthralled about his passion. I related to how he saw his skateboard. I often think that I wouldn't be the person I am today if it wasn't for my skateboard. I was put to tears when reading about his mom. I never actually cried when reading, but the chapters leading up to his mom's death had hit me so hard, i couldn't even breath. I look up at the clock went I finished reading and it was 2 in the mourning. I read the whole book with in a day, and can't wait to re-read it. Just a note, I rarely ever read a book cover to cover in one day. Great book.

1 of 1 people found the following review helpful.
Inspiring True Story About a Skateboard Legend
By Joel A. Glovier
"The Mutt: How to Skateboard and Not Kill Yourself," by Rodney Mullen, is an honest, raw look into the life of one of skateboarding's patron figures and into the sport itself. Let me just say that if you don't know who Rodney Mullen is, just go to Google or YouTube and search his name. He is one of the most innovative pioneers of modern skateboarding. He's been skating professionally since the late 70's as a freestyler and many of the tricks he invented led to what modern street skaters are doing today. He continues to invent new tricks with his style of skating that is truly unique, a blend of technical and street style.

This book is his autobiography, a story which reveals so much more about the man who is responsible for more of modern skateboarding's development than most pro skaters involved in the sport today. It's also a very inspiring story about Mullen's own personal challenges with family, personality disorders and many challenges that helped to shape him into the man he became.

It was not long into reading that Rodney reveals himself to be the very intelligent but socially awkward person that initially led him to the skateboard culture as a kid. We also see how his character is shaped by the influence of a very driven and structurally rigid father who pushes him to excel in life to the point of eventually mandating Rodney's retirement from professional skateboarding at age 16 because he decides it's taking over too much of Rodney's life and doesn't hold a future for him. We read as Rodney learns how to cope with these and many other challenges and eventually becomes a multimillionaire through co-founding one of the most successful skateboard companies of the 90's and continues to cast an influence over the skateboarding industry well into the new millennium, a full 30 years after he first stepped foot on a skateboard.

"The Mutt" is a casual read and took me only three and a half weeks to complete, compared with a book of similar size that took me more than three months to finish before reading this one. Rodney clearly has the writing style of an analytical thinker, recounting vivid details of his life in a meaningful story telling fashion. At time I could barely put it down without reading three to four chapters at once.

As a high school teenager I remember being introduced to Rodney Mullen via pictures in skateboarding magazines. I'll never forget that one of my favorite skateboarding videos was the Rodney Mullen vs. Daewon Song video in late 90's. It was really exciting to dig back into so many memories of my own past as I read about someone who influenced my growing up in a small way. After reading his story, it became clear that his influence was actually not as small as I thought.

Particularly encouraging about this book is the way Mullen describes the learning process he's gone through in life with regard to dealing with problems, or more specifically learning to deal with them. I know that many young people in the skateboarding community use their sport as an outlet. While outlets can certainly be positive, they often serve instead as a way of not dealing with life problems. In this book Rodney shows how he had actually exhibited that same pattern, but over time began to learn how to deal with the many issues in his life rather than just avoiding them through skating.

I would very much recommend this book to anybody who's been involved with skateboarding in their lifetime as you will certainly appreciate the story of Rodney Mullen. I'd also recommend this as a good read for people who simply appreciate seeing how others resolve many of life's common struggles. You won't be able to put it down quickly.

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Rabu, 25 Mei 2011

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Sales Rank: #2396919 in Books
Binding: CD-ROM

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Sabtu, 21 Mei 2011

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Sales Rank: #17386491 in Books
Published on: 1709
Binding: Paperback

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Jumat, 20 Mei 2011

[B395.Ebook] Download PDF , by Cindy L. Juntunen - Counseling Across the Lifespan: Prevention and Treatment: 1st (first) Edition, by Donald R. Atkinson (Editor) Cindy

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Sales Rank: #1111364 in Books
Published on: 2002-09-19
Number of items: 2
Binding: Hardcover

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Rabu, 18 Mei 2011

[P479.Ebook] PDF Ebook THE BRAINS THAT CONTROL US: Rewire Your Brain by Changing Your Values, by Wally Kuskoff

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“THE BRAINS THAT CONTROL US” is an insight into human nature and a guide on how to wire into your brain the values you want it to guide you by.

It explores what happens when we change the established values in our brain.

It discusses practical daily experiences and research in neuroscience and sociology to help you understand why and how you sabotage your own intentions.

It demonstrates from experience what happens when we adjust our values.

It shows how we can train our brain from being our enemy into a powerful ally.

The human brain has an amazing potential to give us exactly for what it is hardwired for, in almost every area of our life. Do you know how to tap into its potential?

It is a matter of understanding how your brain works and how it affects everything you experience; but please proceed with caution: You are about to tamper with your brains neural nets and its established codes or values of your life.

“THE BRAINS THAT CONTROL US” will help you to easily identify the mental roadblocks and with simple adjustments in your values, that will change your thinking patterns. It gives you tools to persevere though your neurochemical withdrawal symptoms and sets you on your way to your desired life-style.

You will be given tools to discover your core values by which your brain presently guides you by and knowledge how to change them. This book shows you that you have Reptilian, Mammalian and Human Brain and they each have their own values that they pursue on autopilot; forcing you to do what you might disapprove yourself for doing it. You have Conscious and Unconscious Values and this book gives you tools to discover and change them to what you desire.

You have Neural Nets that compete for resources and your brain and they reward or punish you with Happy or Sad Neurochemicals depending which Neural Nets you are supporting by your thoughts and actions. This book will help you to discover the value of your feelings, sensations and emotions. It will help you to create your own Rituals to Change Your Values. It has many Personal Examples of how to Become the Master of Yourself.

This work is based on my own experience and research of countless others. It is an advice to those who are ready to take their next step in their human evolution, to intentionally rewire their own brain’s values. To become human beings with humane values and NOT be controlled by values that have been installed into our brain by those who use us, which can be inappropriate for where we are.

I am writing to you as to a friend I trust and I instinctively share my own experiences as illustrations. I share my difficulties, which I had in getting my brain to serve me and not only those who programed it. I also share the lessons I have learnt in the process of rewiring my brain. I hope that you will not only be entertained by them but also benefit from them; in some similar way as we absorb morals from a good story.

Values that were established in my childhood and those that I accepted as truth but they have stopped serving me. The values that I assumed would help me, turned out not only to be useless but damaging to me and to those I love.

The intention of this work is to help humanity to use its human brain’s potential for humane values and to experience the most enjoyment it can, as we evolve.

For more information about this book, visit my website at: https://sites.google.com/site/rewiringbrainvalues/

Sales Rank: #373481 in eBooks
Published on: 2015-11-23
Released on: 2015-11-23
Format: Kindle eBook

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5 of 5 people found the following review helpful.
... discover what is holding us back from having the amazing life that we want for ourselves
By Glenda Mckee
Wally Kuskoff's book 'The Brains That Control Us' is a journey within ourselves to discover what is holding us back
from having the amazing life that we want for ourselves. Wally's easy to understand writing techniques help us to
understand and commit to the changes we wish to make in our belief system and how to triumph over the 'Brains'
which hold us back. This book is an enlightening journey of ideas that, if we follow them, will help us change our
lives in a very profound and joyful way.

1 of 1 people found the following review helpful.
Walks the Talk
By Creative
Wally sounds like the man who read it all.
Through the book he gives very practical insights on how the brain works, and how it fundamentally determines our reality.
With no pretensions and with a simple, clear, and very friendly tone, he just shares what he has discovered and experienced in his own life. Giving the feeling of a simple friend talking to another simple friend.
The result is a very valuable information coupled with very practical brain tools, and for once the title of the book says it all, because it does exactly and simply what it says it does.
I love it.

1 of 1 people found the following review helpful.
good for anyone who wants to improve his or her life
By Amazon Customer
this is an interesting book written by a dedicated spiritual seeker. It sheds light on the potential of our brain in either seriving or sabotaging our happiness. The explanation on brain and its functions give me insights into the phenomenon why some ACIM (a course in miracles) practitioners sometimes experience ' attack from the ego' and why the american master lester levenson said 'feelings only lie' . THe author shares his way and personal' ritual' on how to rewire our brain by changing our values to achieve what we want to achieve instead of being run by our unexamined values

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Kamis, 12 Mei 2011

[H452.Ebook] PDF Download Corporate Reputations, Branding and People Management (Advanced HR Practitioner), by Susan Hetrick, Graeme Martin

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The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands. Specially researched cases include Orange, Aegon, Scottish Enterprise, Hudson International, BSkyB, Standard Life Investments and the Royal Bank of Scotland.

Sales Rank: #2626164 in Books
Published on: 2006-08-18
Original language: English
Number of items: 1
Dimensions: 9.00" h x 6.00" w x 1.00" l, 1.37 pounds
Binding: Paperback
402 pages

Review
“ … lays out the meanings of and differences between corporate brands, reputations, organizational identities and images. It also examines how the employer’s relationship with individual employees drives corporate reputations and regard for brands ‘from the inside out.’”
― HR Magazine, November 1, 2006

From the Back Cover
One of the first books to show how HR practitioners can contribute to the emerging corporate agenda: corporate reputation management, corporate branding, corporate identity, corporate social responsibility and corporate governance.

Corporate Reputations, Branding and People Management is aimed at helping HR practitioners understand the corporate agenda and the role of reputation management, brands, social responsibility and governance in creating a competitive advantage and organizational legitimacy. By drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management, it examines how effective people management and HR strategies can contribute to this corporate agenda.

The book combines an original model which shows the relationship between HR and corporate branding and reputation, an extensive view of existing literature and new case research and international examples to help readers put the theory into context and understand how it can be applied. It also provides practical guidelines for developing HR polices and practices.

Primarily for use by HR practitioners and within executive development courses, this book can also be used as a text for masters programs in HRM and MBA students undertaking specialist courses in HR.

About the Author
Graeme Martin (BA, MSc, MBA, PhD) is director of the Centre for Reputation Management through People (CRMP) at the University of Glasgow. He is also Visiting Professor in Human Resource Management at the University of Colorado in Denver and holds visiting appointments in Italy, Sweden and Australia. He has published widely in the fields of international human resource management, organizational change, human resource development, human resource management and more recently, in eLearning. He has a background as an HR practitioner and has consulted widely with a number of firms and public sector organizations in the UK and in Australia.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Clear thinking makes for essential reading
By Kerry Grigg
Corporate Reputations, Branding and People Management by Martin and Hetrick is a gem of a book for both practitioners and academics alike. In the popular press and academic literature concepts such as corporate reputations, organizational identity and image and employer branding are regularly shrouded in ambiguity and confusion. Herein lies the true value of this book. The authors have skilfully and critically unpacked these important concepts from their disciplinary roots of marketing, organisational behaviour and human resource management and applied them to the management of both people and corporate strategy.
In their own accessible style the authors successfully link the concepts to both the organizational corporate agenda and back to the individual level of an employee's psychological contract and almost everything in between. While corporate reputations and employer branding are regularly associated with a thriving economic environment and the often cited "war for talent", the book demonstrates the importance and strategic value of these concepts beyond the usual mantra of attraction and retention.
By applying critical rigour and practical insights to these popular, but often misunderstood, concepts, Graeme Martin and Susan Hetrick have written a book that is essential reading for practitioners at all levels of the organization concerned with the strategic role their employees will play in shaping the organization's reputation and future success.

1 of 1 people found the following review helpful.
A must read for all HR practitioners
By J. Lemke
This is one of the best HR books that I have read in the past 10 years. The true differentiator for competiting companies today is culture and brand. Those organizations that understand this will achieve great things. Others will lag. This book brings up great discussion points for senior leadership and governance meetings. Well worth the investment.

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Rabu, 11 Mei 2011

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Binding: Hardcover

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Kamis, 05 Mei 2011

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Today everyone--whether they know it or not--is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can't tell it, you can't sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories--those created with a specific mission in mind--are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action.

Sales Rank: #9869994 in Books
Published on: 2011
Binding: Unknown Binding

Features

Motivate your listeners by demonstrating authenticity
Build your tell around "what's in it for them"
Use "state-of-the-heart" technology online and offline to make sure audience commitment remains strong

Most helpful customer reviews

123 of 133 people found the following review helpful.
Unleash the Power of Compelling Stories
By David Bennett
Lately, I have been reading about the power of persuasion, and some experts believe stories can be used to induce a trance-like state. I like telling stories, and have found that as a teacher, students remember the personal stories I tell long after they have forgotten basic facts. However, I don't think I am always a great storyteller, and I have rarely tried to craft a good story. I hoped this book would shed light on the power of a story, and show me how to tell an effective one.

Guber highlights the times he failed to connect with a client, and most of the time, it was because he failed to tell a story. This may sound counter-intuitive to many in the business world. After all, isn't business about being sober and logical? Where do stories fit in? According to Guber, most people in business forget that they are dealing with humans, and in order to reach people, a sales pitch has to have an emotional component. Stories not only add an emotional dimension to business interactions, but also appeal to our natural love of good stories (which contain a challenge, struggle, and resolution). This love of the challenge-struggle-resolution story is, according to research in the book, hard-wired into our brains. Thus, stories are not just entertaining: they are powerful tools that help us connect with others, and persuade them to see our point of view.

I have to respectfully disagree with other reviewers that suggest the author doesn't explain how to tell good stories. It is true that this is not a book you would use in a creative writing class. You won't learn about the elements of a short story, or what personification is. However, the book explains how to use a certain type of story to become more successful. Guber does clearly explain how to tell an effective story. The entire book is about this, surrounded by stories of him and others. He tells readers how to find the right hero, where to find inspiration, ways to make a story emotionally relevant, how to make sure a story connects with a given audience, how to be authentic, the importance of proper intention (thus sending out proper body language), using props, and many other tips and tricks that clearly indicate how a good, purposeful, story is told. Many of these tips are condensed in the "aHHa" sections at the end of each chapter. He may not treat the topic the way an English teacher would, but he does offer practical advice.

One possible drawback is that this book may not appeal to all readers because it is short on hard data, which isn't too surprising, given that it is about shifting away from that sort of approach. Guber does include research, it is just that the book itself is based on Guber's personal ideas and stories. I am convinced, but it is definitely a new way of looking at business interaction.

Overall, I really enjoyed this book. It opened my eyes to the power of the stories I regularly tell, and ones I have been told. After reading this book, I know how to craft a compelling story, that will entertain, build rapport with others, persuade others, and help me accomplish my goals. Since reading the book, I have made an effort to tell more stories, and the response has been positive. The fodder for stories is all around, in what I have done, and what I have seen others do. As I start my own business, and continue to teach in the classroom, I plan to craft my storytelling ability to not only educate, but also make more money.

95 of 106 people found the following review helpful.
Would have made a good magazine article, but the premise is just too simple for a full-blown book.
By Jeff Lippincott
Stories have power. They can be used to motivate, pursuade, entertain, educate, train, coach, communicate, etc. And the instant book being reviewed reminds the reader that stories often play a significant role in the rise of a person not yet successful who ultimately becomes successful.

How do you hear about someone if you don't hear their story or a story that they tell you? You're correct - you don't. And if you don't hear about someone, then how likely is it that they are going to become successful? You're right - it's unlikely. The author in this book has strung together a bunch of stories, dropped a lot of names of famous people, and told us that telling stories is where it is at. I thought many of the stories were pretty good, but few were all that compelling.

I found the book to be an easy and quick read. There really wasn't anything earth-shattering between its covers. The message was quite simple, and you'd get it just by reading the title on the cover. So I don't really recommend someone waste their money on this tome.

I have read or skimmed a number of other books on storytelling. I think the following books are pretty good reads and probably would prove to be a better way to spend your money if you would buy one of them instead "Tell to Win." 3 stars!

>>Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising
>>What's Your Story? Storytelling to Move Markets, Audiences, People, and Brands
>>Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact
>>Storytelling: Branding in Practice
>>The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative
>>Improving Your Storytelling: Beyond the Basics for All Who Tell Stories in Work and Play (American Storytelling)
>>The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business

32 of 39 people found the following review helpful.
An Essential Skill For Success
By John Chancellor
"Everybody in business shares one universal problem: To succeed you have to persuade others to support your vision, dream or cause. ... you have to deliver a clarion call that will get your listeners' attention, emotionalize your goals as theirs, and move them to act in your favor. You have to reach their hearts as well as their minds - and this is just what story telling does."

I would go one step further and say that the above statement applies to all of life, not just business. We are all constantly trying to sell our ideas and points of view. We are constantly trying to convince others to see things our way - no matter if it is to buy our products/services, become our friends, join our club/organization or cause. Yet most of the time we rely on logical reasons to try and convince others.

Humans make decisions based on emotions and then use logic to justify those decisions. So if we are going to be successful we need a way to engage others emotionally. And from the earliest of history, the most successful way to engage others emotionally is with stories.

So Tell to Win is the story of the importance of stories in whatever we do. Stories have the ability to touch our hearts - to make the connection between our minds and our hearts. Stories are much easier to remember than a set of data or historical facts. Therefore we can retain, remember and retell the stories.

Peter Guber has spent his life in the entertainment industry and draws on his wealth of experience to make Tell to Win come to life. The book is filled with interesting stories about how his success was totally dependent on telling the right story. He also shares some failures which were primarily because he failed to craft a good story.

While the book is not a how to manual, there are plenty of lessons scattered throughout the book on the essential elements necessary for crafting and telling a story. Storytelling cannot be reduced to a formula. An effective story is a living, evolving thing. It will and should change with the audience.

One of the real benefits of an effective story is the audience adopts the story and retells/shares the experience.

Storytelling is an art and you will only become successful with practice. We all grew up using/telling stories. Somewhere along the way most of us abandoned stories for facts. We may never achieve the level of proficiency required for the entertainment business, but by studying the tips, techniques and stories in this book, we can become much better at telling our own stories. Crafting our own stories and paying attention to the feedback, we will become better.

The better we become at telling stories, the more successful we will become. This is an important skill to master and there are lots of lessons in this book.

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Minggu, 29 Mei 2011

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